Akin

CONTEXT

Akin is a hair product for professionals seeking a polished look. Unlike oil-based competitors, Akin rinses out completely with no extra shampoo needed.

My goal was to give the site a modern, editorial feel—more like a brand story than a typical e-commerce site. To bring that to life, I leaned into bold art direction and compressed oversized typography.

CLIENT

Akin

ROLE

Product Design · Art Direction

Homepage

BOLD AND CONDENSED

For the homepage, I focused on creating a strong, immediate impression that communicates both the brand and product value. Bold typography and lifestyle imagery highlight Akin’s clean performance and breathable hold, while reinforcing what sets it apart from traditional pomades. Clear, intentional CTAs guide users to the product detail page, keeping the experience focused on conversion.