NeuroFlow Wellness Assessment

CONTEXT

When a major financial and insurance company saw rising disability claims, they came to NeuroFlow with a new challenge of how to help people before they reached the point of disability claims.

I created a holistic wellness platform aimed to meet people earlier in their journey. Through a simple assessment, users could identify areas of concern and receive personalized resources across physical, mental, and financial wellness, all designed to help them take action and stay at work.

I led the end-to-end design of the experience, from the initial concept and assessment flow to personalized recommendations and the scalable framework that followed.

CLIENT

NeuroFlow

ROLE

Lead Product Designer · Visual Designer

Wellness Assessment

MEANINGFUL PERSONALIZATION

I designed the assessment to make a potentially overwhelming wellness journey feel approachable. Clear language, optional questions, and simple interactions helped reduce friction while giving us enough insight to tailor the experience. Each response brought users closer to resources that felt relevant to their specific needs, not just a generic list of wellness content.

Personalized Recommendations

FROM INSIGHT TO ACTION

Once users completed the assessment, we immediately connected their responses to personalized resources, making it easy to find relevant support without having to navigate a massive content library. From there, their recommendations became a personalized daily to-do list, giving them simple actions to focus on and a reason to keep coming back.

Results & Impact

NEW REVENUE STREAM

Unlocked a new 7-figure deal and established a net-new revenue stream for NeuroFlow, demonstrating the scalability and impact of a personalized, proactive wellness solution across multiple enterprise clients.

Positive user testing and qualitative feedback confirmed the experience was intuitive, engaging, and built trust with users.

Next project

NeuroFlow Sleep Tracker